Dear Friend, 

If you're ready to be rewarded for your life and/or business experience and your sincere desire to help others...

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If you dream about the independence, satisfaction and financial freedom of your own coaching practice...

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If you'd like to work from anywhere in the world, on your own schedule, without anyone telling you what to do... 

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Then this will be the most important information you've come across in all of your business research. 

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Because you're about to discover virtually everything you need to develop the coaching practice of your dreams. Even if you don't yet have the right credentials or training... and don't even particularly like marketing.

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Because you're about to discover...

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• How to magnetically attract coaching clients... who are pre-sold on YOU and your coaching services... before they even contact you!

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• Find out which advertising media really works for coaches... and which are a complete waste of money...

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• See how to sort through the maze of confusing training and certification options...

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• Eavesdrop on successful coaches sharing their experience and SUPER valuable coaching insights gained from DECADES of in-the-trenches experience...

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• Maximize your confidence as a coach...

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• Build a marketing system that brings you client after client... practically on autopilot! (This is one of the single biggest factors that distinguishes successful coaches from those who just "trade sessions" with other coaches on the sidelines, hoping and praying for paying clients.)

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• And most importantly, discover how to get meaningful and measurable results for your clients so they'll stick with you for years... and even refer others! 

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If making a full time income doing what you love sounds like a dream come true for you...

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If you're THRILLED by the prospect of getting paid to help others...

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Or even if you just want to generate an extra few thousand dollars a month in your spare time... 

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Then grab your favorite beverage, bolt the door and put your IQ-lowering/time-wasting smartphone in "Do Not Disturb" mode. You'll want to read this letter from top to bottom without missing a word... because what it reveals could be the master key to creating your DREAM business! 

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You're about to discover how you can become an independent and financially successful coach, attracting and working with clients from all over the globe.

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Even better, to make absolutely SURE that you're successful...

© 2022 Arango Direct LLC   --   Customer Service

Even if you have no experience, credentials or any earthly idea how to get your first paying client!

Read on to discover how you can build an independent, lucrative and thriving coaching practice -- working via telephone, Zoom and the Internet... from anywhere in the world! 

You'll Learn From Experts Who Walk The Walk... Not Posers Who Only Talk The Talk!

Listen, the Internet has lowered the barrier to entry for starting a business. And for the most part, that's a GOOD thing. 

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But it's pretty dangerous, too. Especially for coaches. 

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Because any Tom, Dick and Harry (although more dicks than Toms and Harrys) can put up a website that says "I'll teach you how to make MILLIONS with your own coaching practice!"

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You see, most coaches (and coaches-to-be) don't just want to make a living. They want to make a difference, too. 

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But do you wanna know the sad truth about the coaching profession?

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Economically speaking... 

“Doberman Dan is a 30-year serial entrepreneur, A-list copywriter and three-time international bestselling author.

He has worked in a variety of niches but his specialty has been the health, fitness and bodybuilding markets.

Dan has started four of his own nutritional supplement businesses and sold three of them, enjoying two different bouts of mini-retirement.

He has also been hired by a $1 BILLION+ per year company to help them start a brand new supplement division.

Dan has been publishing The Doberman Dan Letter since 2011 and has many of the most successful marketers in the world as subscribers.

Dan has written hundreds of successful ads, direct mail packages, websites, e-mail marketing campaigns, feature articles, and newsletters.

His ads and articles have appeared in...

• Entrepreneur
• Investors Business Daily
• Penthouse
• MuscleMag International
• Flex
• Muscle & Fitness
• Men’s Edge
• IronMan
• Muscular Development
• Reps!
• Exercise For Men Only
• Natural Bodybuilding & Fitness
• The National Enquirer
• Weekly World News
• And hundreds of mainstream newspapers.

His Off The Chain podcast has been a big hit with entrepreneurs from around the world.”

That’s what I call the self-aggrandizing version.

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The REAL backstory is this:

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I was raised by parents who grew up in poverty. Actually, for most of my life just one parent, my mother. The daughter of two hardcore alcoholics, she grew up in dirt poor, no shoes, dress-made-from-a-potato-sack, begging-food-from-neighbors, third world, Mississippi poverty. (Sadly, that’s not an exaggeration.)

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Listen, my parents were just like all the rest of us. Flawed and fallible human beings trying to find their way in this world. So they did the best they could with the limiting beliefs they inherited.

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What’s the point in sharing that?

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As you probably know... all that dysfunctional poverty-minded thinking gets passed on -- and ingrained quite deeply -- in the offspring.

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But for some reason, in spite of my bad programming... somehow... for reasons I’m only beginning to understand... I always had the dream of something better.

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I was always on the lookout for something... anything... that could be an opportunity to escape my almost guaranteed life sentence of drudgery and depression.

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I had nothing more than a high school education and the only marketable skill I had was I could play guitar. Which only pays about $50 a night. And you can’t sleep indoors and eat regularly on that income. (I know because I tried.)

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So I went from one low paying job to another... accepting whatever came along.

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My prospects for a better life were pretty grim.

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Through a series of random events, I wound up going into law enforcement and became a police officer for the city of Dayton, Ohio.

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It didn’t take long to realize that gig wasn’t going to give me the life I dreamed about.

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Long story short:

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Someone recruited me for the Amway business. And even though I failed miserably and lost a lot of money and time... it fueled the belief in my nutty noggin that maybe I actually could have a successful business.

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So for the next nine years I kept my job as a full time cop while I was also a... 

Part-Time Serial Entrepreneurial Failure!

Every business I started bombed. Heck, not one ever made a single dime.

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And they all left me broke, in debt and deeply depressed.

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But I persisted in business after business with the mere hope that something would work eventually.

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And finally... 

At Last... I Had My Big Breakthrough!

I discovered direct response marketing and copywriting from a Dan Kennedy course. He sold me paper and ink and six really bad audio quality cassette tapes for $397.

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And that was my turning point.

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I swiped the process I saw Dan using to sell that course and used it to create a mail order business in the bodybuilding niche. (This was back in the pre-Internet days.) 

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FINALLY... after nine long and emotionally painful years of serial failure... in only 12 months my little mail order business made enough money to...

Buy My Freedom From My J-O-B! 

And for the last quarter of a century I’ve been following that same process. Starting 'bootstrap' businesses (including the coaching business)... with very little money... using direct response marketing, both online and offline... to support my two bad habits: sleeping indoors and eating.

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I’ve enjoyed a string of 'base hits'... along with a lot of strike-outs, too.

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And a couple of these bootstrap businesses were home runs that made millions. Including my coaching business.

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So that’s my story. 

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And I certainly don’t say any of that to brag. 

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The point is this: 

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There’s nothing special about me... other than my unwillingness to quit.

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You see, I’ve struggled a lot in my business career. In fact, you probably have a LOT more advantages than I ever did. 

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So if a poverty-brainwashed guy from Barberton, Ohio can create a coaching business that makes wonderful things happen like I described in the introduction of this letter... then I have no doubt whatsoever that...

YOU Can Do The Same... And Probably Even BETTER! 

Now that you know all that, let’s get into the details about this opportunity.

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If you're selected to work with me, I'm going to personally guide you though the process of starting your own lucrative coaching practice.

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When I say I'll "personally guide you" I mean that you'll get "hand holding" and guidance directly from me via Zoom. 

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In addition to being coached PERSONALLY by me, you'll learn the coaching business from three other successful and VERY experienced coaches. 

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Although you get to work with me "live" via Zoom and email... you'll gain these other experts' experience and wisdom through a series of teaching modules that include video, audio and printed materials .

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I'll share more about how this system works in just a minute. 

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Right now I'd like to tell you more about the three other successful coaches you'll be learning from. Then I'll cover all the details about what you'll discover in this breakthrough new system.

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Allow me to start by introducing you to...

Wealth Producing Asset!

That’s exactly what it has done for me... and can do for YOU, too. 

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And now, with my personal help, you can do that WITHOUT the decade-long learning curve I had to go through.

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This is truly the deepest of deep dives... and a nothing-held-back exposé of every single thing all of us have learned about launching and running... 

A HIGHLY Profitable -- And Emotionally Rewarding -- Coaching Practice!

Listen... if you try to navigate these waters without our expert guidance... and think you can just observe what we're doing from the outside and duplicate it... you’re gonna lose a LOT of money and time needlessly trying to figure it all out on your own.

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In the BEST-case scenario, you’ll only make a teeny tiny fraction of the money you COULD be making. And you'll be stuck putting up with with less-than-ideal clients, too.

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Or... in the WORST-case scenario, your whole practice will crash and burn before it even gets off the ground, you’ll never make a dime and you’ll feel discouraged, dejected and depressed.

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You see, I’ve made ALL the possible mistakes you can make with a coaching business. So unless you just want to coach pro bono and you don’t care about making money... you MUST avoid making the same mistakes.

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And that’s EXACTLY what we’ll do for you if you qualify to participate in Million Dollar Coaching.

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Listen, running a coaching business is definitely not a 'get rich quick' deal. Yes, it can generate wealth. But it requires work and implementation from a REAL entrepreneur. 

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In other words, it ain't for everybody. 

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So let me tell you...

Who This Program Is For...

• Obviously coaches and coaches-to-be... 

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• Consultants, copywriters, authors, speakers and thought leaders who would like to add a coaching component to their existing business...

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• People who sell any kind of information products and want to also offer coaching services...

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• Any business owner who wants to offer coaching to their existing customers, to enjoy more profits and BIG increases in lifetime customer value... WITHOUT increases in overhead costs...

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• And anybody who wants to help others using their experience and expertise in the most efficient and effective way possible.

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Now that I’ve covered that, let’s move on to...

Who This Program Is NOT For...

First and foremost, this is most definitely not for the DDDs (dopamine dependent dreamers.) These are the delusional opportunity seeker types who think they can put up a website, send a couple emails and get rich by the end of the week.

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Look, in the Internet Marketing space these people are LEGION. They even haunt marketers like me who only sell proven experience-based business improvement products and services to hard working entrepreneurs and marketers.

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You see, the problem is their mindset. They think starting an online business is easy. And they believe there are secrets that’ll allow them to make big money with a half assed commitment and work ethic. Or worse, some think they can do it with NO commitment and work ethic.

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I’m particularly amused when they demand a “guaranteed" plan. Because they’re piss-their-pants scared to do anything unless they have some kind of guarantee.

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In other words, what they’re really saying is this:

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“I want a guarantee that if I put in X amount of hours into this, I’ll receive X amount of pay.”

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I actually do know something that guarantees that.  It’s called a...

J-O-B!

Look, I’m not gonna pull any punches here. If that’s your attitude, that’s EXACTLY what you should get... a job. (By the way, j-o-b stands for "journey of the broke.")

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In other words, if you don't have an entrepreneurial mindset, you should NOT own a business.

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And you should definitely NOT waste your time and money on ANYTHING I offer. Because everything I sell -- including Million Dollar Coaching -- is for REAL entrepreneurs. The guy or gal willing to get dirty rolling around on the ground fighting for his or her dream.

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You see, the programs I offer are for a person with brass balls. Somebody willing to invest the sweat equity into building something. Even though they know that in this current reality NOTHING is guaranteed. 

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Let me address something else... and it’s important:

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If you think launching a coaching business is easy... and you’ll be making millions in fees in no time at all... you’ve got another thing comin’.

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A coaching business is NOT easy.

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In fact, unless you've got the mindset for it, NO business is easy.

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However, if you are willing to put in the work to make it happen, starting a coaching business could be the most financially and personally rewarding thing you've EVER done. 

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For several reasons...

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• It can create a SUBSTANTIAL secondary stream of income... even with just a part-time commitment. (This means you can start your coaching practice while you're still employed full-time... and gradually transition to a full-time coach as your business grows.)

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• You can be rewarded -- financially and emotionally -- for your life and/or business experience and your sincere desire to help others... 

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• You can enjoy a level of independence, satisfaction and financial freedom that most people will never know...

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• You can work from anywhere in the world, make your own schedule, without anyone telling you what to do... 

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• Clients come to YOU! (You benefit from a tested and PROVEN marketing system that brings you client after client... without prospecting "grunt work.")

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• And most important, you'll be able to get meaningful and measurable results for your clients so they'll coach with you for years... and even refer others! 

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As a matter of fact, based on my experience... if you have any kind of skill set, knowledge or experience that helps people accomplish an emotional desire simpler, easier or faster...

You Can Make A FORTUNE Helping Your Clients!

However... if you launch a coaching business from zero... with no existing business, no prospect or followers list and no customers... it will NOT be an easy path. 

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Sure, it can quickly become a great business. But it’s gonna require some work.

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Listen, I’m compelled to tell you the truth. Million Dollar Coaching is NOT a 'make millions overnight' deal. If you’re starting with nothing, you’re gonna have to work to make your coaching practice a success.

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However, like I keep saying... if you can help people accomplish an emotional desire... AND help them do it simpler, easier or faster than they could on their own... there are BIG potential profits -- and LONG TERM profits -- available to you.

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I just don't want you to misread my enthusiasm and think that making 6-figures or even 7-figures with your coaching business is EASY.

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Simple, yes. But even with my help and the help of my colleagues, it ain't easy. You gotta want it, be willing to follow our instructions and invest the "sweat equity" required for success.

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Make sense?

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Great! I just wanted to make sure that you’re totally clear about that before we move on. 

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Now that we covered all that, let me share...

How We’ll Work Together...

If you qualify for one of the remaining spots in Million Dollar Coaching, you’ll get access to a 'Done With You' program that shows you how to launch your own coaching business. 

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Here’s how it works:

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• Every week for 4 weeks you'll get access to a new online module hosted on a private, password protected membership site. Each module is taught by the panel of successful experts I introduced you to earlier. Every week for four weeks you'll discover a crucial part of our PROVEN Million Dollar Coaching process for launching your own coaching practice. 

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• You’ll also get my direct, hands on personal guidance for 4 weeks. I’ll answer your questions and give you direction, guidance and advice on a weekly open counseling call. (I host these on Zoom so you can attend from anywhere in the world.) This way we can make sure that you stay on track with the Million Dollar Coaching system. We’ll also use these calls to help you tweak and customize everything so it’s a perfect fit for you and your business. (I would prefer that you attend all the open counseling calls if possible. But if you’re unable to attend for some reason, no problem. Just send me your questions by email, I’ll answer them on the call and you’ll have access to the call recording.)

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• In addition to all that, you’ll also have unlimited access to me by email during our 4 weeks together. (With one caveat: you will not be permitted to send me 50 brain fart emails a day. I simply ask that you put your thoughts and questions into one concise email per day.)

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• You’ll also get two 20-minute “Intensive Care” counseling calls with me PERSONALLY, one-on-one. These are NOT the group open counseling calls. These are just you and me. And you can use these anytime within the next 12 months. That way if there’s anything you need my help with -- but don’t want to share those issues on the open counseling calls -- you’ll have me all to yourself.

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And don't forget... when you APPLY TODAY and are accepted for one of the remaining spots in Million Dollar Coaching, you'll also get the three FAST ACTION BONUSES I told you about earlier...

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• FAST ACTION BONUS #1: Million Dollar Coaching Toolbox!

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• FAST ACTION BONUS #2: A License To Steal Our PROVEN Sales Letters!

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• FAST ACTION BONUS #3: "Profit From Our Proven Ads" Video Walk-Through!

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We designed these bonuses to get your coaching business up and running FAST.

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And even more important... we created them so you can start getting paying clients FAST.

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Look, these bonuses are so darn valuable, I don't even know a dollar value to assign to them.

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Since I charge $25,000 to $50,000 plus royalties to write a sales letter, Bonus #2 by itself is worth at LEAST that. Actually, more like TRIPLE that. Because you get THREE proven coaching sales letters.

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So even a very conservative ballpark figure on how much these are worth would be at LEAST $100,000. In reality, it's a LOT more.

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​But these bonuses are yours FREE if you're accepted into Million Dollar Coaching before the deadline.

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Now... with this proven system and these three fast action bonuses... there’s no reason for you to go though all the emotional agony and trial-and-error torture trying to create everything by yourself. Because we’ve already done all the work FOR you. 

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And if you’re chosen to work with me, I’ll let you “steal” it all with my blessing.

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Listen, everything we're sharing with you in Million Dollar Coaching is a PROVEN system. One that all four of us have each invested decades of our lives -- and more than a million dollars -- to figure out... then endlessly tweaking it for improvement.

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That means you're getting almost 100 YEARS of collective experience and knowledge to help you become successful with your coaching business.

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And since you can use it to create WEALTH and a lifestyle that LMMs (lesser mortal marketers) can only DREAM about -- it requires an investment and commitment. 

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In other words...

This Ain’t No "Bargain Basement" Deal!

But look, we're providing a system PROVEN to create a coaching practice that can generate 6-figures and even 7-FIGURES a year! (If you do the work, of course.) 

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What I SHOULD do is charge $100,000 up front plus ongoing royalties to offer this as a licensed done-for-you solution. (In fact, I proposed that. But the other guys shot it down. They worried that would make it out of reach for a lot of "salt of the earth" people who really need it.)

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However, for this initial launch, it's not gonna set you back $100,000. (Although based on your potential earnings in just the first 12 months alone, it should.)

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Listen... unlike other marketers who sell high-ticket services, I’m not gonna keep the price a secret so I can twist your arm and hard close you over the phone.

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That isn’t how I want to be treated... so I’m not gonna do it to you. (Although that’s exactly the model many famous sales “experts” teach and endorse.)

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I’ll tell you the fee to the penny in just a minute. 

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But first we gotta cover something SUPER IMPORTANT that directly affects YOU. So listen up and listen good:

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I’m gonna address the elephant in the room. The one that every intelligent person knows is there... so why would I try to ignore it or hide it? 

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I’m talking about THIS:

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I’ve made some big promises in this letter. And that often elicits this reaction:

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“That’s BS I’ve heard a hundred times before."

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Am I right or am I right? 

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You’ve seen hundreds of sales pitches with big wonderful promises like this, haven’t you? 

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And you’ve been led to believe that it’s all a walk in the park and money will practically fall from the sky, right?

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Well... let me address that:

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Can a coaching business really do all the wonderful things we talked about?

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• Create just about any income you desire... from a part-time, 'side hustle, car payment, mortgage payment' income... to a 6-figure or even 7-figure income... with even just a teeny, tiny list of clients and prospects!

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• Get rewarded both financially and emotionally -- for your life and/or business experience and your desire to help others... 

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• Enjoy a level of independence, personal satisfaction and FINANCIAL FREEDOM that most other business owners will never experience...

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• Work from anywhere on the planet -- as long as you have an internet connection... work WHEN you want... and without anyone telling you what to do... 

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• And most importantly, help your clients get meaningful and measurable results so you can see firsthand their excitement and growth. (As a result, they'll coach with you for years... and even refer other clients.) 

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Yes it can.

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I know that for a fact. Because all four of us have done it... and we've helped dozens of other people do it, too.

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However... here’s the part that nobody has the balls to reveal. ESPECIALLY not in their sales copy...

This Is NOT Easy!

Simple, yes. 

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But easy?

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Listen... launching a coaching business just might be one of the most challenging and frustrating things you’ve ever done.

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If you want “easy” then the coaching business -- or any business for that matter -- is most definitely NOT for you.

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Because it takes work, persistence and guts to make all this good stuff happen.

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Even when you don’t feel like doing it... because you had a bad day.

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Even when it appears that you’re not making progress. 

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Even when your past programming plays weird head games and tries to sabotage your efforts.

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Or worse... even when your friends, loved ones... heck, maybe even your own damn spouse tries to cut you off at the knees. (This is waaaaayyyyy more common than you might imagine.)

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In spite of all that... if you truly desire to have a successful coaching business...

You Gotta Do The Work... No Matter What Challenges You Might Face!

The coaching business isn’t some kind of panacea, superior to all other businesses.

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And our particular strategy, although unique and highly effective, isn’t magic.

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Yes, the formula is proven.  

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The only thing that still remains to be proven is...

You!

In other words, the system works... but will YOU work?

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If you will (and I’d like to see a track record that proves it) then you’ll get everything you need to make this system work for you.

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There’s one more thing you need to know... and it’s IMPORTANT:

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I’m not holding anything back so I can pitch you a ludicrously priced “super duper advanced” upsell, back-end course or mastermind.

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You’ll get our ENTIRE strategy and formula... with NOTHING held back.

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After that, your success (or failure) is 100% your responsibility.

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Now... having said all that, you can’t claim that I gave you false hope with inflated promises and hyperbole.

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Just to be 100% sure, I’m gonna make this “mas claro que agua cristal” (clearer than crystal water) as the Colombiana (my wife) says:

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If you want the kind of rewards I’ve talked about in this letter...

There’s No “Easy” Path To Success!

But it’ll be about 1,000 times harder if you try to do it on your own, without the plan I’m offering you today.

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Because that’s how I did it... on my own.

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There was no map or guide through the minefield. And I stepped on a LOT of mines.

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But now, you can avoid all those mines... because we’ve blazed the trail for you.

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And that is why I'm 100% confident this will work for you, too.

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Let’s wrap this thang up...

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If you think this program is for you... you can’t put this off even one single minute.

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Since I invest so much time, energy and attention into each person who gets selected to work with me, there are only 11 spots available.

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So you can't delay. 

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Right this very second, if you think this is for you...

Here’s What You Need To Do Next...

The first step is to apply for one of the few spots still available in Million Dollar Coaching.

You can do that right now by paying a 100% refundable deposit of $500. 

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As soon as you make your deposit, you’ll be redirected to an online application. Once there, you'll need to answer a few questions about yourself, your business and your goals.

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After I get your application, one of three things will happen:

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• I’ll decide it's not a good match for you and I’ll let you know... politely. I’ll also immediately refund your deposit. 

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• I’ll decide that you MIGHT be a good match and I’ll ask you for some additional information by email. Or... I might have my assistant Jackie schedule you for an application interview with me by phone or Zoom.

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• If your application indicates that you’re a great fit for this... or I personally know you and/or have worked with you in the past... I’ll send you an email letting you know that you’ve been accepted.

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To make sure that you’re 100% clear about this BEFORE applying... if you’re accepted for one of these few spots... 

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Here's What It Costs...

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• For the cherished Knights in my Marketing Camelot, the fee is $2,500. (Get knighted today and you can get in at the ow knights fee.)

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• For “civilians” (people who are NOT knights in the Marketing Camelot) the fee is $4,500.

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In addition to the discounted fee, my knights get moved to the front of the line for any remaining spots. (’Cuz I ALWAYS look out for my knights first.)

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By the way... if you apply and are accepted into Million Dollar Coaching, you agree that you have access to the funds for the remainder of the fee. If not, don't waste my time applying. 

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Having said that, there’s no time to dilly-dally. This is truly...

TIME SENSITIVE!

This program launches as soon as the countdown timer at the top of this page reaches zero. So if you don't want to risk losing out you need to apply IMMEDIATELY. 

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If you miss out on one of these few remaining spots, I have no idea if you’ll be able to get access to this program again.

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You see, at this point I have no idea when I can offer it again.

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If I'm able to clear some other projects off my plate, the very soonest I could offer it again would be the first part of next year.

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So it’s VERY possible that if you miss out now...

You’ll Miss Out FOREVER!

Oh, one last thang... and it’s important:

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As much as I’ve tried to repel and even offend the DDDs (dopamine-dependent dreamers) and bizop junkies in this letter... just in case a few have actually made it this far... let me say this:

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In this current simulation we call “life”... NOTHING is guaranteed. That goes double if you own a business. 

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All REAL entrepreneurs understand this.

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That’s why, if you're accepted into this program, it's you and me for the entire six weeks... there's no quitting on yourself... and...

There Are NO REFUNDS! 

For a couple of darn good reasons:

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First of all, should you decide to quit when the going gets tough, I can’t get my time back that I invested in you. 

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And there’s no more heinous crime than stealing my time. You see, I now have more years behind me than ahead of me. And because of that, my time is EXPONENTIALLY more valuable than ANY amount of money.  

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So there’s that. 

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Second, I think it’s pretty darn obvious that I only want to work with REAL entrepreneurs, not weak willed whiny quitters. 

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But look... I know that even the strongest of the strong occasionally have thoughts of quitting every now and then. So one of the best ways to make sure you stay the course is for you to have some skin in the game. The high fee and no refunds policy work exceptionally well for achieving that goal.

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Having said all that... if I haven’t already scared you off... 

The Time To Act is NOW!

I expect to fill all of these remaining spots over the next few days. (Like I said, it starts when the countdown timer at the top of the page reaches zero. So I’m not foolin’ around.) 

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If you’d like to get in line for one of the remaining spots, do this now:

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Click the button below to pay a $100 application deposit. (It's RISK FREE because 100% of your deposit will be refunded if you're not accepted into the program.)

As soon as you do that, you'll be taken to a brief online application where you’ll answer some questions about yourself and your goals. 

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After that, you’ll hear from me by email about our next steps together.​

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I’m looking forward to getting your application!

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All the best,

P.S. There's REAL urgency here.

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This program launches in only a few days. And if you miss out on one of these remaining few spots, I have no idea if I’ll ever offer this again.

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This isn't a fake urgency/scarcity threat. 

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You see, I've offered programs like this in the past... they were wildly successful... then I dropped 'em like a hot potato. And I NEVER offered them again so I could move on to other projects. (Blame it on entrepreneurial ADD. )

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So I'm not blowing smoke up your skirt when I say this: 

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If you miss out now you could be missing out FOREVER.

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We're starting soon so do this right away:

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Click the button below to pay the 100% refundable application deposit. 

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As soon as you do that you'll be redirected to the online application.

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After I review your application I'll email you to discuss our next steps together.​

I'm looking forward to working with you!

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Pax vobiscum.

They've got virtually NO income to speak of from their own paying clients. (If they even have paying clients.) 

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Most spend their time giving other broke coaches free practice sessions. 

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In fact, a lot of coaches would be better off financially delivering pizzas for a living. 

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Seriously.

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It's a sobering thought. Especially given the fact that most coaches are sincere, skilled and genuinely passionate about their practice. 

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And most are willing to put in the work to make things happen. (If they only knew what work was required to keep their client roster full.) 

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Worse yet, many have spent thousands -- or TENS of thousands -- on expensive (but useless) certifications by prominent institutes and training centers. 

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You see, a lot of coaches have been deceived into believing that credentials will help them be successful. So it doesn't take much to sell expensive certification programs to naive coaches hungry for the dream. 

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Now here's something you might not know:

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There are NO official credentials required to provide coaching services. And there's NO regulating body.  

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I'm not saying you don't get any valuable skills or training from certification programs.  You might. But you should definitely think twice before shelling out thousands of dollars for what, in reality, is just an ego-gratifying piece of paper you can hang on the wall. 

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Susan Austin -- one of the early founders of the coaching movement -- put it best when she said... 

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"I think most people should spend the money for certification only AFTER they've been rejected by their third client due to lack of credentials. Because that almost NEVER happens!"

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Listen, the coaching business is NOT one that follows the dictum, "If you build it, they will come." 

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You can be the best coach who has ever walked this earth... but if you don't know how to get clients, nobody will ever know about you. And you'll remain broke... just like most other coaches.

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If you want a successful coaching practice, you've got to follow a tested and PROVEN model from people who have ACTUALLY done it. 

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And ideally, from people who have proven they can teach others to build successful practices, too. 

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But many of the courses which purport to teach you the coaching business are either offered by POSERS (people who talk the talk but never really walked the walk) -- OR they're offered by genuinely skilled coaches who never mastered the business end of the game.

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The unfortunate result is that eager new coaches routinely pay thousands of dollars for training, only to wind up without a clue how to fill their practice with real, paying clients. 

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You see, there's a financial reality here. No matter how good your coaching skills are, you can't possibly be fulfilled if you're worried about paying your bills while you're interacting with clients. 

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No matter how much you're helping your clients, you'll help them a whole lot more once you know that you're on the right financial road FOR YOURSELF!

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You see, no matter how noble a profession coaching is, at the end of the day financial stress KILLS the experience. 

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Which is why I want you to know something... and it's IMPORTANT:

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If you're accepted into this program, you'll discover how to build a financially successful and emotionally fulfilling coaching practice from four REAL experts... NOT POSERS! 

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All four are tested and proven in the heat of actual battle. In other words, we're MORE than qualified to provide everything you need to create your ideal coaching business... because each one of us has built his own successful coaching practice. 

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I'll tell you every last detail about these experts and this once-in-a-lifetime opportunity in just a minute.

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First, allow me to introduce myself... for a couple reasons:

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• So you know that I’m not another one of the LEGION of sociopathic online douchebags trying to sell you something that he himself has never successfully done. (There’s a lot more of that out there in the coaching space than you probably know.) 

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• Even more important, so you can see that if a "not the brightest bulb on the Festivus tree" guy like me can build a financially successful (and emotionally fulfilling) coaching practice ... you can do it, too.

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Listen, I’m so bored with telling my backstory that I’ll just give you the 'Cliff Notes' version.

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Here’s the bio usually read by people introducing me at a seminar or on an interview:

The Vast Majority Of Coaches Are Dead Broke!

Expert Number One! 

Our first expert needs to remain anonymous in this letter. 

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You see, he's a high profile psychologist. And because of an agreement he has with one of the biggest media channels online, I can't mention his name here. (Although you will discover his name in the audio and video modules.)

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He's the son of two therapists in a family of 20 psychologists, social workers, and psychotherapists. I shared that so you know that the "helping business" was in his blood from birth.​

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After getting his Ph.D. in psychology, he built a 65 person practice just outside of New York City in only eighteen months. (He generated more than 1,000 new client calls and referrals during this time period! )

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When his patients' symptoms resolved, he would invite them to become coaching clients. This soon became the bulk of his practice.  

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He also supervised psychotherapists and coaches to help them develop their client skills.

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After that experience, he launched a second career as a consultant. His specialty was helping large companies evaluate psychological response to advertising. That's where he originally developed his marketing expertise.

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As part of his consulting services he also offered team building sessions, creative ideation sessions and name development sessions. These were some of the most expensive coaching services ever sold!  

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In one session he was responsible for leading an executive team to develop the name "Nextel™" in a single weekend. He got $25,000 for the workshop and they later became a billion dollar conglomerate. (I think Nextel got the better deal!)

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His firm eventually sold more than $20 million in consulting services to clients like Kraft, General Mills, Kodak, MasterCard, Exxon, Whirlpool, American Express, Lipton, Hallmark, Colgate Palmolive and Burger King.

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Along the way his company's work and/or theories got tens of thousands of dollars of free publicity in places like The New York Times, Bloomberg Radio, The Washington Post, The Los Angeles Times, Chicago Sun Times and ABC Radio.

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In 2003 he got fed up and stressed out from working with big "800 pound gorilla" companies. He wanted to do something that had nothing to do with business advice. And he wanted to learn online marketing, too.  

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So he fired his corporate clients and quietly used the methods he developed doing millions of dollars of high end consulting to discover little untapped markets online. Shortly after, he made over $250,000 selling low priced ebooks and audios in teeny, tiny overlooked niches.

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In 2006 word got out about his success online and he began teaching seminars to help others leverage his techniques. 

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By 2008 he was flooded with requests to market for other businesses... including dozens of coaches. So along with a partner, he founded an internet marketing agency which grew to 21 people before he sold his shares. 

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The agency put him in regular contact with some of the top internet marketing experts in the world. More importantly, since he not only reviewed client business models but saw the statistical results of their advertising accounts, he saw first hand what turns 'dollars IN' into 'dollars OUT' over and over again. 

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He has a coaching system which is routinely sold out... with a waiting list more than one year long. And he charges $1,000/hour for one-off phone and/or Zoom time outside of this system.

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He brings the money-making disciplines of marketing, psychology, research, competitive intelligence and statistics to bear on your coaching market. It's a unique power that NO coaching practice expert can match.

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If you qualify to work with me in this new program... in addition to getting the opportunity to glean all of Expert Number One's experience and lessons... you'll also have the opportunity to get some HIGHLY valuable and actionable knowledge from...

Expert Number Two! 

Since millions of people will read this letter, Expert Number Two also asked me not to reveal his name on this site. (Although you'll learn his name in the modules.)

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You see, Expert Number Two serves a set of niches in the mental health market. He offers layperson coaching systems, videos, audios and publications... and has made MILLIONS in these niches.

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His personal story is so powerful... and he markets it in such a strong and unique way... he has literally eliminated ALL his competition.  

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That's why he wants to keep his identity a secret in this letter. It's to protect his "under the radar" empire. And I'd do the same thing if I had a multi-million dollar system with 11,000 testimonials from raving fans in an under-exploited and virtually unknown market!

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Listen, Expert Number Two has my highest respect. In fact, I practically begged him to participate in this project... because his perspective is so unique. What other coach can you name who sells literally thousands of client coaching packages year after year... and can genuinely say he has served them well?

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Expert Number Two is arguably the single best mental health marketer in the world. And his experience speaks sooooooo strongly to the intersection between mental health and coaching, I couldn't imagine doing this project without him!  (He's also one of my "go to guys" for strategic advice about my own business... and even my personal life.)

​

If you're accepted into one of the few spots available in this program, you'll also have the opportunity to learn from one of the original online marketing coaches. I'm talking about my friend and colleague...

Expert Number Three... Terry Dean! 

There are a LOT of impressive things I can tell you about Terry. 

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Starting with the fact that he's been coaching entrepreneurs to online success longer than ANYONE else I know.

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Terry's solved more online sales problems than almost anyone else I know, too. (He's been marketing online since 1996.)

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He founded, grew, and sold the very FIRST paid online discussion board for marketers, retiring before age 30. 

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He also has a successful coaching system which is almost ALWAYS sold out. He used to charge $500/hour for consulting time outside of his coaching system. These days he doesn't even offer his time to anyone who's not already a coaching client.

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He's one of the very, very few coaches I know who has INDIVIDUAL clients who have paid him more than $100,000!

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Not bad for a guy 10 years my junior. And one who completely failed at his first sales job and had to deliver pizzas for $8/hour.

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That's the brain trust of successful and highly experienced coaches you'll have the opportunity to learn from if you're selected to work with me in this new program. A program I'm calling...

"Million Dollar Coaching!"

This system has been created and structured to help you do one thing:

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Create a lucrative, fun, and emotionally fulfilling coaching practice... without all the trial and error, emotional turmoil -- and lots of lost time and money I had to go through to figure it out on my own.

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Let's move on to what's revealed in the various modules. Then I'll explain all the details about how we'll work together if you're able to qualify for one of these few available spots.

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We'll start with...

MODULE #1:

Secrets of Six and Seven Figure Coaching Programs!

Just a few of the things revealed in this module are...

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• The number one mistake even experienced coaches make that sabotages your income... and the one simple change that magnetically attracts new clients and more money to your practice. (Imagine having your pick of the BEST clients, constantly achieving great results and referring others to you.)

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• How bloggers, vloggers, podcasters, authors, speakers and online publishers can SKYROCKET their income, bring unmatched results into their clients' lives... and claim the powerful position of thought leader in their market! (The BEST news? You can do all this with just a part-time commitment to your coaching practice.)

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• How to tap into the hidden motivations of your coaching clients. (Unlock this secret and clients will FLOOD into your practice!)

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• See this super successful, 'under the radar' mental health coach reveal his jealously guarded secret to selling THOUSANDS of one-on-one coaching sessions... despite the fact he’s not a psychologist, psychiatrist... and doesn’t have a single professional credential to his name!

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• Five ways to deliver high quality coaching... no matter what schedule you have and even if you still have a full-time job. (More important, the one method I recommend you NEVER use... because it destroys your reputation and delivers little or no results for your clients.)

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• The seven "magic words" to use at the beginning of each group webinar that gets your clients to help each other achieve new breakthroughs. (This takes the pressure off of you so you can sit back and moderate the group.) 

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• The three personality traits that ALL million dollar coaches have. See how YOU measure up. (HINT: It’s not degrees, certifications or decades of experience.)  

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If you’re looking for a unique way to leverage your expertise and knowledge, a coaching practice -- done the way I'll show you -- could be the PERFECT opportunity for you. 

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​It’s a way to get paid -- and possibly get paid a LOT -- while helping your clients from anywhere in the world!

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Listen, there’s no such thing as a “perfect” business. But for me and the kind of lifestyle -- and income -- I want, this one's about as close to perfect as they come.

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Although it took me several years of trial and error, endless frustration and lots of lost time and money to figure it all out. But it doesn’t have to be that way for YOU. Because if you're selected to work with me, I’m revealing this entire tested and PROVEN system.

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And that's only a teeny, tiny glimpse of what you'll discover. Let me tell you about...

MODULE #2:

Perfect Client Attraction for Money, Freedom and Fulfillment!

There's no doubt about it. If you work with the wrong clients, it can make your business... and even your entire LIFE... utterly miserable.

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That's why we created this module. To help you avoid all that misery. And instead, attract and work with your ideal clients... the ones who will make your business a pleasure.

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Just a few of the tips, techniques and tactics you'll discover are...

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• The six signs of a "home run" client... a client who will pay you tens of thousands of dollars or more! (With this unique system you'll soon see that it's not at all unusual to have a full roster of clients who are happy to pay high monthly fees... and stay with you for years and years!)

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• Why the single most common (and devastating) coaching mistake can be solved in just a few minutes... once you know what's revealed in the first three minutes of this module.

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• How to design your perfect lifestyle... while working with as many clients as you want. (You'll discover the secret to setting boundaries with clients that will help keep your energy at maximum levels.)

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• The exact words to say to a client who abuses your time by showing up late or keeping you overtime on the phone. (It’s gentle, keeps the client relationship and solves the problem with almost no effort!)

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• The no-stress, no-brainer way to collect coaching payments. (It virtually eliminates all payment and collection issues in one fell swoop.)

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• How to apply the simple "authenticity question" to instantly identify and target the right clients. (This IMMEDIATELY does away with the biggest frustration in coaching... accepting clients you can’t help.)

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• Three secrets to claiming your dominant leadership position in any market. (HINT: You don’t have to be the ultimate expert to dominate a market... you just have to get results for your clients.)

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• Why turning away a majority of your potential clients can add BIG bucks to your bottom line. (Your competitors won’t have a clue about how you’re making so much money!)

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• How to use the "ice cream cone" strategy to attract dozens of high paying clients who are already sold and excited about working with you... without a hard sales pitch. (These little known tweaks make it look effortless!)

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• WARNING: In most markets MASTERMIND GROUPS DON’T WORK. Here's a MUCH better way to quickly and easily fill your coaching practice. (It works like crazy in 99% of markets!)

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• How beginners can use the "ATP" rule to quickly jump past more experienced coaches... even if you know almost nothing about marketing. (HINT: The less you follow what most coaching "experts" tell you, the faster you’ll establish a profitable practice.)

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If those were the only things you got from this program, it would STILL be worth a fortune to you.

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But that’s not all. What I just shared is only scratching the surface.

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There’s a LOT more you’ll discover about building and running a profitable coaching business. 

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Like the things you'll discover in...

MODULE #3:

Coaching for F-A-S-T Action Results!

If you want to attract the best coaching clients... and have them stick with you long term... the most important thing you need to do is help them get the results they want.

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And in this module, you'll discover how to do just that... as FAST as possible.

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Just a few of the pro-level techniques you'll discover are...

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• The single worst sentence you can utter to a new client. It's SO bad, it actually causes backwards progress! (This sentence is commonly taught in coaching certification programs... but it’s a DISASTER in real life!)

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• The two "instant focus" steps that will propel your client forward immediately. (Just plug and play using our EXACT words.)

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• How to eliminate your inner fears, excuses and objections so you can realize your truly AMAZING potential as a coach! (It’s MUCH easier than you think.)

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• The four easy steps that ensure every client stays on the right track from day one. (You’ll discover our "signature system" proven to get fast action results.)

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• How to get paid BEFORE you create new programs... guaranteeing a successful program instead of hit-or-miss ones.

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• The little known secret that makes high fee, limited term 4 to 8 week programs the easiest sale you’ll ever make. (Once you know this, enrolling people into high ticket programs will be a walk in the park... even if you don't like selling.)

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• The fastest way we've ever found to get new clients at ZERO upfront cost to you. (You’ll never look at free traffic the same way again!)

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• 15 unique ways to deliver coaching that allows ANYONE to get GREAT results for your clients... even if you’re shy and have limited time available. (Once you know this, you can transition from your present job into full time  coaching without a problem.)

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• How to increase client satisfaction, retention, and referrals by asking this one simple question at the beginning of each session. (This works equally well for both one-on-one clients and group coaching programs.)

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• The single most important secret that GUARANTEES your success as a coach and attracts LIFE-LONG clients! (Terry has clients in his program who have paid $100,000 or more,  have been with him for more than a DECADE... and plan to stay for at least a decade more!)

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• An almost "magic" way to get cream-of-the-crop clients... while repelling time wasters and riff-raff who aren’t ready, willing or even financially able to be coached. (Remember, one bad client can ruin your practice. Here's how to make sure you'll never get a bad one ever again.)

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These are the behind-the-scenes tips, tricks and tactics of the coaching business. The true insiders stuff you can only discover by working with a tried and true, proven-in-the-heat-of-battle, successful coach who has been at it for decades. 

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And if you qualify to participate in Million Dollar Coaching you’ll have an exclusive 'peek over my shoulder' view of ALL these insider-only secrets.

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Here are a few more of the little known coaching business success secrets you’ll soon discover...

MODULE #4:

Best Practice Coaching Skills for Better Client Outcomes!

One of the biggest frustrations... and the biggest cause of most coaching failures... will be COMPLETELY eliminated by the insiders secrets you'll see with your own eyes in Module Four.

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Here's a small sample of what you'll discover...

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• Why it’s so important to understand the critical difference between psychotherapy and coaching. (Knowing this will keep your practice safe, legal and fulfilling without crossing any boundaries.)

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• How to help a whiny, excuse filled client get results in spite of themselves. (More important, you'll see how to immediately deal with the feelings of insecurity that come from dealing with this kind of person.)

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• The truth about dealing with your clients' unrealistic expectations. And why most coaches completely mishandle this, destroying their client’s hope. (At last... you discover the RIGHT way to solve this common problem.)

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• How to use the secrets of the quick win to motivate clients FAST! (Your clients will get results so fast, they'll FLY past 99% of other coaches clients... in just the first few days!)

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• Why 40% of clients NEVER come back for a second coaching session. (Do this one simple thing and you'll NEVER have this problem again!)

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• A secret almost any coach can use to keep clients longer, achieve faster results in their lives and increase lifetime value by THOUSANDS of dollars. (Even better, it actually makes your clients feel GOOD about paying your fees!)

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• The 7 most effective ways to demonstrate real value to your clients... and keep them coming back for more! (Nothing feels better than a six-figure or 7-figure practice full of loyal, long-term fans! Once you know this, you can enjoy that feeling, too!)

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That's just a brief look at what's revealed in this module.​

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If you qualify to participate in Million Dollar Coaching you’ll have an exclusive 'peek over my shoulder' view of ALL these insider-only secrets.

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But there's a lot more you’ll soon discover. Things like...

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• The 5-word sentence that instantly diagnoses the root cause when a client wants to cancel. (You'll get a step-by-step demonstration of exactly how to use this technique to spot problems and repair them before a client disappears forever.)

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• When to suggest a client pay you less money than they’re currently paying. (This instantly earns you their loyalty and gets them even FASTER results.)

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• How to schedule one-on-one clients and group programs so you can still enjoy a "freedom lifestyle." (Once you know this, your clients will never consume your life or affect your relationships.)

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• The single most important key to taming the "email beast" in a coaching practice... while continuing to provide excellent service to all your clients.

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• The one and only reason to talk about yourself with a client... and why sharing too much is a disaster waiting to happen. (Not knowing this could even cost you your practice!)

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• Three surefire ways to know when a client will accept the advice you offer... and when it’s better to simply ask questions or stay silent.

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• The fun "Paradoxical Intervention" game you can play with your clients to uncover dozens of solutions to any clearly defined problem. (This works like gangbusters for life coaches, business coaches and executive coaches in any market!)

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• Psychological tactics to make your clients hungry for your advice... and desperate to take immediate action steps to solve their problems!

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This is the behind-the-scenes stuff that you’ll never see or understand just by observing my coaching business from the outside.

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But if you're accepted for one of these few remaining spots, you'll get a complete 'open the kimono' look at EVERYTHING I’ve learned about running a highly profitable coaching business. Most of it learned the HARD way... through lots of failures... lots of lost time and lots of lost money, too.

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The good news is that now you won’t have to go through that learning curve -- and the accompanying emotional pain and financial loss -- to discover all these secrets. Because we’ve gone through all that misery FOR you. 

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If you’re accepted into this program, that’s not all you’ll get. You’ll also discover...

MODULE #5:

Pricing and Packaging For MAXIMUM Income!

Most coaches are confused about pricing their services. Or... they feel uncomfortable asking for the fees they really want.

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That will no longer be an issue for you. Because in this module you'll discover...

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• Why 95% of coaches get stuck in the commodity pricing trap... creating a ceiling on their current and future income. (Just do this one simple change and you can charge what you’re really worth!)

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• An ingenious and little known pricing strategy PROVEN to attract virtually all the fence sitters and have them chomping at the bit to sign up! (This strategy works with even a tiny email list of only a couple hundred people.)

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• How to avoid energy-sapping clients attracted by low priced coaching. (Even experienced coaches throw up their hands and quit after making this common mistake. But once you know this secret, you'll NEVER have this problem.)

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• The three big lies about free coaching sessions for client acquisition. (The solution to attracting pre-qualified and pre-paid clients is easy once you know this counter-intuitive secret.)

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• How to use the "comparison price" model to close more clients at a higher fee... without feeling like a salesperson. (Once you know this subtle, under-the-radar technique, it makes YOU the only logical decision!)

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• Here's how to know when using a "better-than-money-back" guarantee is profitable... and when to NEVER offer a guarantee at all. (If you don't know this, you run a HIGH risk of losing your shirt!)

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• How to easily and effectively get FOUR TIMES more money from affluent clients in your market by using a little known application of the 80/20 rule. (Its so simple... but almost NOBODY knows it!) 

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• Exact step-by-step instructions on how to price your coaching based on your client's demographic. (HINT: B2B and B2C are COMPLETELY different... and your specialization determines what results you can promise... and how much you can charge.)

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• The TRUTH about email marketing... and why you don’t need thousands of people on your email list to be profitable! (I sold out my first group coaching program with an email list of less than 400 people. And I'll show you how to make BIG MONEY from small lists, too!)

​

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Yes, there's a LOT of hard won knowledge and little known insider secrets revealed in this program.

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But you've still only heard about a small fraction of what's available to you.

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If you're chosen to participate in Million Dollar Coaching you’ll have access to ALL our best strategies, tactics and secrets.

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You’ll also get access to...

MODULE #6:

Magnetic Client Attraction Secrets!

The difference between a successful coach making 6-figures or even 7-figures a year... and the coach who can never make enough money to get by is THIS: 

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The successful coach knows how to generate a predictable, dependable and reliable stream of clients.

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And soon, you'll be able to do that, too. Because in this module you'll discover...

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• How this one simple change on your landing page can as much as DOUBLE your subscribers, clients and income! (It takes less than 90 seconds... literally!)

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• Why tiny lists are able to sell out coaching programs when monster-sized lists struggle. (This secret works even if your list is brand new and you know almost nothing about marketing.)

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• How to use this little known "intimacy secret" to quickly and easily connect with hundreds and even thousands of future clients. (This works even if you haven't written so much as a grocery list since high school!)

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• Why hard selling almost never works... and the one almost "magic" way to demonstrate your coaching expertise that attracts prospects with their credit cards out and ready to sign up NOW. (The BEST part? It’s 100% free!)

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• How often should you email your list? You might be SHOCKED at the answer. 

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• The most important secret to attracting THOUSANDS of free social media visitors. (It's simple. Just do this before you set-up your social media profile.)

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• How "stealth trespassing" can drive THOUSANDS of qualified visitors to your website. (This one takes a little time to get it going... but once it's in place it can turn into an evergreen source of qualified traffic!)

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This is a crash course in all the tested and PROVEN ways to create a steady stream of high quality and qualified clients. 

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It's the stuff that took all four of us DECADES to figure out. And we're handing you all our best client attraction secrets on a silver platter.

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But there's more. A LOT more... like...​

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• A surefire "backdoor" method to "steal" traffic from busy, high traffic website owners... and they'll be THRILLED to let you steal from them! (Even if they don’t know you from Adam.)

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• Four unique and little known methods of quickly and easily adding high quality buyers to your email list. (These are totally off the radar of even experienced online marketers.)

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• How to "sucker punch" your online competition by driving proven buyers to your website from these two under-exploited channels. (YOU will get all the "creme of the crop" prospects while all your competitors will be stuck with all the low quality, lookie-loos.)

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• The little-known secret to getting dirt cheap, rock bottom ad rates in print media... even if you can't negotiate your way out of a paper bag. (I've used this to get ads at as much as 95% off the regular rate... and I've NEVER had it fail!)

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• Why joint venture partners will be falling all over themselves to fill your coaching practice with their BEST buyers. (Simply make this "top secret" offer to them and they'll practically BEG you to take their best buyers from them.)

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• The exact words to use on your website to qualify your clients BEFORE you speak to them. (This jealously guarded secret does away with more than 90% of your prospecting problems automatically!)

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These are the time tested, proven strategies and tactics I wish I’d had when I first launched my coaching business. 

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They’re the insider secrets that can very quickly transform a new or struggling coaching practice into one that brings in enough money to make ALL your dreams come true.

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But that's not all you'll get.

​

If you're accepted into this program before the timer at the top of this page reaches zero, you'll also get... 

FAST ACTION BONUS #1

Million Dollar Coaching Toolbox!

In addition to all the training I shared earlier, when you APPLY TODAY and are accepted for one of these limited spots, you’ll receive the very BEST of our coaching tools.  

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These include coaching contracts, online marketing cheat sheets, common coaching mistakes, step-by-step guides, etc. 

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They're all designed to deal with many of the biggest frustrations in the coaching business. That way you can make your coaching business a "smooth sailing" and enjoyable experience.

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Let's dive into your Million Dollar Coaching Toolbox so you can see what you'll get...

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• The Client Guide to Concise Email Questions: Expert Number Two used to spend hours and hours buried in client emails each day. In fact, he was spending so much time answering emails, he even had to hire someone to summarize his emails for him. Then he developed this simple, polite set of instructions he required his clients to follow before sending him a question. And almost as if by magic, the smoke suddenly cleared, the constant feeling of "email overwhelm" was over... and his business was FUN again. (Considering that this one tool can save you HOURS each and every day, it's worth the price of this entire program all by itself!)

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• Three Unique Coaching Assignments PROVEN to Work: This is a step-by-step audio and cheat sheet that reveals three fun exercises you can use to help your clients reach breakthroughs in their life or business. Each of these unique exercises can be used by both life coaches, business coaches and executive coaches in any market.

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•  Coaching Versus Psychotherapy Guide: Coaching and psychotherapy have one thing in common... they're both about people helping people. But beyond that, there are a LOT of minefields and pitfalls you can fall into if you don't make the difference clear to your clients. This simple one page guide -- including the specific words you can use to explain the distinction to your clients -- solves the problem and is a real lifesaver!

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• Self-Confidence Cheat Sheet for Coaches: One of the biggest differences between successful coaches and those who struggle and flounder is CONFIDENCE. Yet it's also one of the most difficult things to wrap your head around... because it has nothing to do with "rah rah" cheerleading sessions or self-affirmations. Confidence is derived in the coaching profession from a core set of counter-intuitive principles and from seeing your clients' success. Glue this one page cheat sheet somewhere you can see it while working with clients and you'll have an almost INSTANT CONFIDENCE BOOST whenever you need one! 

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• Telephone/Skype/Zoom Coaching Skills: If you want to work with clients from all over the world, understanding how to create intimacy and attention without in-person contact is ESSENTIAL. Yet there are several common mistakes that can obliterate your emotional connection with clients... and most coaches are completely ignorant about them. Just keep this by the phone or computer and you'll never have to worry about this happening to you.

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• The 12 Common Coaching Mistakes That Can Ruin Your Practice: Here's the thang about coaching... everyone thinks they can do it until they try. "Hey, I'm great at talking to people, and people like me. I can do this!" Then reality hits. It's a LOT more difficult to convince people to give you time and money to talk to you. Especially on an ongoing basis. And this creates a "wall of illusion" that keeps a lot of coaches out of the game. Yet there are 12 simple mistakes most beginning coaches make that causes clients to run for the hills. Discover and quickly absorb all twelve of them in under an hour, saving you literally months -- if not years -- of frustration!

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• Sample Contract For Writers: Some of the marketing systems we teach you to magnetically attract high paying coaching clients involve emails and "platform content." Some coaches might wish to develop these materials themselves but others don't. So if you're going to hire a writer to do it for you, make sure you get them to sign a contract first so it's clear who owns the content. (Important Note: Because I'm not an attorney, this is NOT to be construed as legal advice. I can't promise that our contract legally secures your copyright, I just thought you'd like to start with the ones all four of us use ourselves.)

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• Sample Coaching Contract: When you work with ongoing clients, it's important to have a clear set of expectations and responsibilities. It's also critical to cover your liabilities. (Important Note: Here too, because I'm not an attorney, this is NOT to be construed as legal advice. I can't promise our contract legally protects you, we just thought you'd like to start with the one we use ourselves.)

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• "How to Choose Your Coaching Niche" Cheat Sheet: The one advertising mistake that literally prevents 90% of all coaches from making a living (and realizing their potential) is... advertising as a general coach! Tap into these 7 underground strategies for finding clients with money and ready to hire you as a coach. 

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• 15 Coaching Delivery Mechanisms: Most coaches paint themselves into a corner when they think about actually delivering their coaching. In person, phone, Skype, Zoom and maybe email. But did you know there are FIFTEEN ways you can deliver your coaching services? And that some of them offer extraordinary leverage? After you read this cheat sheet your eyes will be opened to all kinds of new opportunities!

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• The F-A-S-T Action Coaching Model Cheat Sheet: In some coaching systems the authors blather away for hours and hours and then expect you to implement what they said without any help. And very few people can. So we did something better. MUCH better. We actually PLANNED OUT AND MAPPED each and every module for you. That's why you'll get this two-page cheat sheet addressing the most critical part of your coaching business. The F-A-S-T action coaching model is what can empower you to earn a full time income with a TINY but relevant list. It's what allows you convert coaching prospects to paying customers FAST... without having to overcome the most common objections. In a nutshell, it OBLITERATES buying resistance!

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• Magnetic Client Attraction Cheat Sheet: This is the cheat sheet that helps you implement the marketing system for your F-A-S-T action coaching model. Since we want you to get paying clients ASAP, this is as "plug n' play" as we can possibly make it.

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• 5 Best Coaching Models Cheat Sheet: This is a one-page cheat sheet we created to keep you on the right track and using only the coaching models PROVEN to get the best results for your clients. That way they stick with you long term and refer lots of other high fee clients, too.

• Coaching Funnel Cheat Sheet: Most coaches fail because they don't have a PROVEN SYSTEM for gradually working prospects up the ladder to becoming regular paying clients. Put this info-graphic and one page cheat sheet on your wall as a constant reminder... and to keep you on target as you grow your coaching practice.

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You’ll want to keep this toolbox handy as a quick reference guide for building your highly profitable (and emotionally satisfying) coaching practice.   

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In total, these tools and cheat sheets represent over 100 years of our combined experience in coaching, marketing, and communication skills. Many of the individual tools (for example, the "Client Guide to Concise Email Questions") took YEARS to develop all by themselves. Yet you instantly benefit from it by just reading one simple page.

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Listen, the Million Dollar Coaching Toolbox alone is worth the cost of admission. Because it can cut DECADES off your learning curve to a highly profitable coaching practice.

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But it gets even better. Apply TODAY and if you're accepted, you'll also get...

FAST ACTION BONUS #2

A License To Steal Our PROVEN Sales Letters!

All three of these sales letters have SOLD OUT our coaching programs in RECORD time. 

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In addition to that, they also generate dozens of people on a waiting list... anxiously anticipating with credit card in hand to grab a coaching spot as soon as one opens up.

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Just so know, this is NOT template sales copy. These are the actual, word-for-word sales letters that keep our own high-income coaching practices FILLED to overflowing!

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You can’t ever hope to generate clients unless you have winning sales copy. You've gotta tell prospects the right things, in the right order and presented in the right way to convert them into paying clients. But it can takes MONTHS to write a sales letter like that. And then YEARS of trial and error to find out what works best. 

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But you don’t have that kind of time! I get that. You want paying clients yesterday.

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That’s why we’re throwing in not one but THREE "sold-out" coaching sales letters for you to freely steal with our permission. Since they’re our own personal ads, they fit perfectly with the systems you’ll be using from this course. 

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We’ve already agonized, edited, and tested these ads every way to Sunday. We practically sweated droplets of blood until they were PROVEN to convert like crazy.  

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Let me give you an idea of the value we’re handing you here. The very few times that I accept a copywriting client, I regularly charge $25,000 to $50,000 plus a 5% royalty to write a sales letter. 

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And that’s for a brand new ad that isn’t even proven yet to convert visitors into sales. What you're getting is three PROVEN ads. And because they've brought in MILLIONS in coaching fees, this is a bonus with a CRAZY high value. In fact, it could easily be...

Worth At Least Six-Figures To You... In Your First 12 Months Alone!

You'll get these three sales letters -- not just any ads -- but proven, sold-out winners to edit and use as your own! 

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Don't worry if you don't know how to do that. We’ll take you by the hand and guide you step-by-step to claiming these ads as your own. (More about that in the next bonus below.) 

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The three ads you'll get the rights to are... 

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• Terry Dean’s one-on-one email and phone coaching sales copy that has sold out his coaching program over 15 times so far! And it sold out in just 15 minutes the last time it was offered!

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• Expert Number One’s "Coaching Board" sales copy produced so many clients that he had to close it down to new member for 16 months!

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• Last but not least, my "F-A-S-T Action Coaching" sales copy sold out my original coaching program in only a handful of days! Then it was repurposed to sell hundreds of courses without coaching support for $1,397 a pop!

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You've got the rights to use these three sales letters free and clear. Just switch out our information, credentials and testimonials, replace them with your own and start getting coaching clients ASAP! 

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Tested and proven in our own coaching practices, these sales letters are worth their weight in gold.  

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They not only attract the best clients to you like a Doberman to a prime rib, they simultaneously repel problem clients. ('Cuz like I've said before, just ONE bad client can ruin your coaching practice.)

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Now, if you're excited about that FAST ACTION bonus, I think you'll be just as excited about this one...

FAST ACTION BONUS #3

"Profit From Our Proven Ads" Video Walk-Through!

Maybe you've never written an ad or sales letter before in your life. So even though you recognize the crazy high value of having the rights to use our three proven sales letters, you have no idea how to edit and adapt them to YOUR coaching practice.

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No problem. We’ve got you covered.  

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You'll get a step-by-step video taking you through each of the ads showing how to edit them for yourself.  (We'll demonstrate with 3 wildly different markets.)

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Look over our shoulders as we transform all three of these ads in practically no time at all. In fact, it only takes an average of just 40 minutes to adapt one of these ads to claim it as your own. 

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Just a few of the things you'll discover are...

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• Why and how each headline -- in each of the tested and proven sales letters you'll be licensed to steal -- grabs attention. And more important, how to change it for YOUR coaching practice and your market. (You don’t want to use a headline without knowing the psychology behind it. It could backfire on you and attract the wrong clients. That's why we cover this in detail.) 

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• Why our introduction and stories describe the problem, provide a unique promise and add proof to our offer. And how to fit YOUR own story right into these 3 templates.

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• Watch as we edit bullets to describe all the benefits of each offer... while you follow along with us at home, modifying it for your audience.

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• You'll see everything is laid on the line as we explain the psychology behind our offers, why they’re presented this way and how to model them for maximum income in your own coaching practice! 

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We had a hard time putting a value on this bonus. You get our proven ads... plus the psychology behind them... AND you get to watch as we teach you how to edit them for your own audience.  

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It took us DECADES to learn the copywriting skills used in these ads. But you get to shortcut that whole learning process and cut to the head of the line.  

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In other words, you get to avoid the agonizing years of paying "copywriting dues" with blood, sweat and tears to create PROVEN, high converting ads like these. 

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Instead, you get three super successful "done FOR you" coaching sales letters... all handed to you on a silver platter!

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Even better, we show you EXACTLY how to use them to fill your coaching practice FAST!

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Listen, if you're accepted into Million Dollar Coaching,  you're not just getting access to a proven system for building a lucrative and emotionally fulfilling coaching practice... you're getting access to a...